SOURCE: Tom Van Riper Fields of Green
That’s the gist of NBA Finals endorsement wrapup, according to sports marketing expert Bob Dorfman of San Francisco-based Baker Street Advertising. The most compelling story of a compelling postseason seems to be mysterious case of LeBron James disappearing in the fourth quarter of some key games, an angle already set against the story line of LeBron as villain, brought about by his unpopular “decision” last summer.
